les-rituels-vanity-hero.webp

VIDEO AD CREATIVE FOR BEAUTY BRANDS

On-brand, flat-rate Meta ad creative for
high-spend DTC performance teams.

START WORK
SEE WINNERS

META AD SPEND

$3M+

multiple concepts scaling over $200K

ROAS

2.5x

on creatives with $250K+ lifetime spend

TURNAROUND TIME

72 hr

first cuts within 3 days of submitting a brief

PERSONALLY EDITED

10K+

hours in Adobe Premiere Pro

NO PERCENT OF AD SPEND

CUT THE AGENCY.
KEEP THE QUALITY.

  • Body care ad still
    01 / 04

    Body Care

    Bushbalm

    Bikini Line Skincare

    I edit new concepts and iterations on winning ads for Bushbalm's hero products, limited-edition launches, Ulta sale promotions and professional esthetician line. The work leads with creator voiceover, problem-first hooks, real application footage and visible results. Four top performers have generated more than $200K in revenue.

    See what performed →
  • Cosmetics ad still
    02 / 04

    Cosmetics

    Snow Oral Care

    Premium Teeth Whitening

    Snow brought its ad creative in-house to replace a seven-figure agency fee, and I was the creative partner that made it possible. I worked with the media buyer on creative strategy, wrote creator briefs, and edited UGC-style ads for the whitening kit, electric toothbrush and strips, built around strong before-and-afters, social proof and product demos. Multiple concepts each scaled past $250K in Meta ad spend.

    See what performed →
  • Skincare ad still
    03 / 04

    Skincare

    Plated Skin Science

    Medical-grade Skincare

    For Plated, I edited a whitelisted creator ad in partnership with a Scottsdale med spa that ran for six months and reached 189K views. I also produced a cinematic product ASMR piece built on texture and sound, which earned 27K views.

    See what performed →
  • Lifestyle ad still
    04 / 04

    Lifestyle

    Depwah

    Matcha & Coffee

    I created editorial-inspired edits for Depwah, an artisanal matcha and coffee brand, to support its online product launch. The goal was creative that felt as considered as the product itself: curated, sensory and true to the brand.

    See what performed →

PERFORMANCE
LEVER.

Taste

IS A

White cursive signature, ACT1 brand element

A video editor by trade and a marketer by training, I've spent 10 years implementing video content into organic and paid marketing channels. Today I edit Meta ad creative for DTC beauty and lifestyle brands, turning your creator footage and winning briefs into distinct iterations that scale.

My favorite ads to cut are editorial-but-native: intentional and sensory, true to the brand's aesthetic, and still at home in the feed.

I started ACT 1 after seeing in-house media buyers hit a wall with the agency model: slow turnaround, off-brand visuals, filler creatives that waste budget, and exorbitant fees that grow every time their ads succeed. With a specialty in social video editing and a creative strategist's eye, I've helped brands cut seven-figure agency costs with on-brand creative that scales—without taking a percent of ad spend.

THE IN-HOUSE CREATIVE PARTNER YOUR TEAM ACTUALLY NEEDS.

You Stay in Control of Your Account & Your Budget

You keep ownership of the media buying and the strategy. I work on a flat monthly rate, not a percentage of your ad spend, so my fee doesn't climb as your creatives scale. That leaves you free to test, move winners into new campaigns, and place creative wherever it performs best, without an agency fee.

01

Strategic Partnership & Professionalism

Briefs received on Monday and finals go out on Friday, with first cuts in two to three business days. You get the reliability of an agency and the closeness of a partner who knows your brand, your past top performers and your footage library. It's experienced editing, from someone who understands direct-response video, for a fraction of the cost of a full-time hire.

02

Scalable Creative Range while keeping Brand Fidelity

Meta’s Andromeda update rewards creative range, not volume. I build distinct, on-brand concepts from your proven winners, using creator-led voiceover, sensory texture hooks, honest before-and-afters, ritual and ingredient-led angles, product & lifestyle footage, and founder stories. So your account has real variety to test and nothing that cheapens the brand. Mass-produced AI ads look mass-produced. Your customer notices.

03

EASY WORKFLOW, RELIABLE DELIVERY

YOU SET THE DIRECTION.
I KEEP THE MOMENTUM.

WE’RE A GOOD FIT IF…

You have a creator pipeline of fresh assets, a sense of what's working, and room to test. You need an experienced editor who understands problem-first hooks, before-and-afters, UGC-style direct response structure, and ritual-focused beauty creative that supports your paid social strategy and spend goals.

01

Brief

Send your brief and the link to your footage through a short intake form.

02

Review

First cuts arrive within three business days, leave timestamped feedback right on the video.

03

Finals

Finals are delivered in 9:16 and 4:5, ready to download and launch.

DOUBLE DOWN ON WHAT’S WORKING

LET’S SCALE.

Share a little about your brand, your Meta ad spend and what's already working. I'll be in touch to set up an introduction.